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Deep Dive

Deep Dive

Mi3's top agency and consulting stories of 2022: Perk wars, burnout, holdcos raiding holdcos; consultants picking off martech spoils, the $200bn black hole – and Mark Green resisting David Droga

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News Plus

News Plus

Ritson: ‘Most scary and remarkable bit of data I’ve ever seen’ – brands, marketers wasting 25% of budgets on loose and lazy briefs, remain delusional on how good they are

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

Deep Dive

Deep Dive

The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here’s the proof and how to fix it

By Paul McIntyre & Brendan Coyne

18 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

18 October 2021 7 min read